Desperados, the world’s first and leading tequila flavoured beer, introduces party-goers in Singapore to an all new beer experience! This new beer is a unique combination of gold-coloured, full-bodied lager beer with a kick of tequila flavour to achieve a fine, balanced premium brew that offers a distinct taste, light bitterness and refreshing citric notes. It is intense but easy to drink.
Launched by Asia Pacific Breweries Singapore (APB Singapore), Desperados elevates the experience of young adults who are looking to enjoy a high-energy, fun and unforgettable night out. The 5.9% ABV brew exudes a spontaneous, adventurous and vibrant persona that looks to reignite nightlife by changing the way consumers enjoy beer. Desperados is a must-have for trend-setting young adults who are thirsty for new discoveries and living out unforgettable moments.
First launched in 1995 in France, Desperados has become a forerunner in the new flavoured beer segment with presence in 70 countries around the world today. Globally, it is exceptionally well-received, with double-digit growth in the last six years accelerated by its growth in key markets. In countries like the United Kingdom and Germany, Desperados is a must-have party beer and an iconic brand among young adults.
Desperados promotes the licence to party responsibly, so one enjoys and more importantly remembers the ultimate night out. With the U-Dside campaign running in conjunction with the brand, Desperados encourages young, fun-loving adults to make a decision to enjoy alcohol responsibly and make the most of their night. As the campaign tagline states, “while you can’t control everything in life, you can control how much you drink.” Visit www.u-dside.com to learn more.
In Singapore, Desperados is available in its signature 33cl long neck, thick glass, embossed transparent bottle at leading party bars, pubs and nightclubs like Zouk, Attica and Pump Room; and convenience stores and supermarkets like FairPrice Finest and Cold Storage.
Desperados’ website: www.desperadosbeer.com
Facebook page: www.facebook.com/Desperados