Sulwhasoo, the global luxury Korean holistic skincare brand, celebrates the 17th anniversary of its best-selling product, First Care Activating Serum. Sulwhasoo First Care Activating Serum introduced the concept of a ‘boosting skin essence’ which is applied right after cleansing to optimize the skin’s condition for any treatment products used thereafter. It is known to have changed the skincare routine of Asian women, taking the idea of essence from a finishing touch to the focal point of a woman’s daily skincare ritual. Sulwhasoo First Care Activating Serum gives the skin a healthy and radiant glow by facilitating regeneration and adding vitality, firmness and nutrition to the skin.
According to Donguibogam (Treasured Mirror of Eastern Medicine), women’s skin undergoes internal and external changes every seven years and enters the ageing process to become dull, dry, and lack of radiance around the age of 35. In order to resolve the dryness in the skin, it is most important to restore the balance of skin.
To resolve the root cause of dryness, Sulwhasoo introduced “Jaumdan” into its original formula. The study of Jaumdan began by identifying about 3,000 herbs that can be applied to cosmetics in the traditional classics, such as Bonchogangmok (botanical list) and Sinnongbonchogyeong.
After years of clinical study, Sulwhasoo’s Korean herbal medicinal science center carefully selected the five best ingredients, namely Peony Flower, Mature Lotus Seed, Solomon’s Seal, White Lily, and Rehmannia, to supplement the yin energy for the balance of skin and for the synergies of Vitality, Nutrition, Clarity, Resilience, and Regeneration.
Sulwhasoo applied the traditional method of brewing that was passed down by Korean ancestors. With every hour of brewing, they tested the formula and finally discovered that the ingredients achieved their utmost efficacies when brewed for 18 hours. The Poje method was applied after the brewing process to remove any undiscovered toxicity and to enhance the hidden efficacies of the ingredients to complete the best formula of Jaumdan.
Sulwhasoo First Care Activating Serum has set an amazing record to stay as the brand’s No. 1 best-selling product for 17 years.
First Care Activating Serum’s success is based on Sulwhasoo’s efforts that take traditional Korean herbal medicine a step further by applying Sulwahsoo’s unique skincare science – thus creating the ‘New Korean Herbal Medicine Cosmetics’ domain.
Over the years, improvements have been made to make the product even more effective, such as in 2004, the first improvement adopted the instant absorption method to heighten the complexion correction and hydration effects; while in 2009, the traditional Poje method was used to enhance the efficacies of ingredients to the highest level.
The Sulwhasoo First Care Activating Serum is available for S$106 at all Sulwhasoo counters; while stocks last.