Virgin Active has joined forces with Zumba to exclusively launch Zumba Step across the UK, South Africa, Australia, Singapore, Spain, Italy and Portugal.
Virgin Active was the first premiere health & fitness club operator to introduce Zumba classes — now a fitness staple — into their clubs in 2009. On 8th February 2014, Virgin Active’s 1.5 million members worldwide will become the first to try the highly anticipated Zumba Step programme in the three continents where it operates. Since its launch, Zumba has grown into a global phenomenon reporting more than 15 million weekly participants in over 200,000 locations across more than 180 countries.
Virgin Active founder Sir Richard Branson says, “Zumba has enjoyed huge success across the world and in our clubs; I’m thrilled that Virgin Active has been a big part of this. We pride ourselves in being at the forefront of innovation and being first to bring our members the newest classes and gym floor kit that we find on our travels around the fitness world. This is the first time that Virgin Active has launched a class on a global scale and I’m sure our members will enjoy stepping up to the challenge – I know that I will!”
Zumba Step elevates the fitness party with a gravity-defying blend of Zumba flavour, step aerobics variations and fitness movements set to infectious global beats. With a following of 15 million in more than 180 countries, Zumba fans can expect to feel the burn in targeted areas like glutes and legs for a lower-body sculpting workout that is easy-to-follow and yields amazing results.
Zumba Step offers a balance of traditional fitness (30 percent), dance (40 percent) and step aerobic moves (30 percent) to encourage participants to use more energy to lift their body weight against gravity. In addition to a significant interval workout, Zumba Step strengthens muscles — specifically the lower body — while also aiding balance and coordination. To find a Zumba Step class, contact Virgin Active or visit zumba.com.
For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Find us on Facebook and Twitter
