SingaPlural returns for its fourth edition from March 10th – 16th at 99 Beach Road, to showcase the best design elements from the multi-faceted creative spectrum – advertising, architecture, urban planning, landscape architecture, as well as interior, furniture, graphic and fashion design. Organized by the Singapore Furniture Industries Council (SFIC) since 2012, SingaPlural 2015 is the anchor event of the Singapore Design Week by DesignSingapore Council.
The four objectives of SingaPlural 2015 are to celebrate design holistically through a focus on the relationship between designers and manufacturers; to celebrate the local design scene in a global/Asian context; to display the interconnectedness between design disciplines and to reach out and connect with people who are interested in design.
SingaPlural 2015 marks the curatorial collaboration between GOVT, an ad agency and PLUS Collaboratives, a design thinking studio. GOVT and PLUS approached the curation of SingaPlural with two distinctive starting points; the first to capture the public’s interest and the latter to understand context and to tighten content through structure, programme and people.
As the first local curators of SingaPlural, GOVT and PLUS were appointed to bring cohesiveness to SingaPlural through a well-defined festival construct. The curators undertook a rigorous process of streamlining the objectives of the festival, in order to formulate the festival construct and approach. This allowed the curators to engage members of the design industry to build stories of their own design involvement in representation of the design industry for SingaPlural.
Shaped around a set of pillars that streamlines the festival, SingaPlural 2015 features a total of 6 pillars, with Project X being a key pillar of the festival.
Themed ‘Process’, SingaPlural 2015 is a manifesto of creativity at its peak, celebrating the important elements of design beyond the end product. The aim with the theme is to create a more approachable and relatable SingaPlural for the masses – allowing them to immerse themselves in design in its most basic form and follow the train of thought in design.
SingaPlural is having an unjudged open call to designers to join in the celebration of our local design scene by submitting their works of any genre to be showcased in SingaPlural 2015.
The open call may be downloaded here.