PUMA continues to inspire women everywhere to stay true to themselves with this season’s PUMA Swan Pack Collection. A follow up to the brand’s ‘DO YOU’ campaign, the new collection is all about the freedom of self-expression and is inspired by the graceful strength of the ballet art form.
Featuring the dancers of the New York City Ballet in campaign collaterals, this collection brings together the fiercest Sportstyle and Training styles from PUMA with swan-inspired details: a black-and-white color palette, iridescent materials, and feather prints.
The ‘DO YOU’ campaign, that launched in August of 2016, has brought together a roster of strong women from different fields, each telling a story of bravery and confidence. ‘DO YOU’ encourages women everywhere to have the confidence to focus on their strengths and make their own way in the world.
Bringing the Swan Pack story to life are Mimi Staker and Olivia Boisson of the New York City Ballet who serve as heroines in the campaign. Photographed at the David H. Koch Theater at Lincoln Center, the campaign features the dancers on and off stage wearing Swan Pack products.
This season, PUMA equips such inspiring women with fashion-forward Performance and Sportstyle products inspired by the epic story.
On the Performance side, runway meets the stage in a dramatic fashion with the Explosive Bodysuit, a key piece that will make heads turn. It mixes performance and style with a form-fitting silhouette that features a cross back for that sleek look. It also features moisture-wicking materials plus an internal shelf bra and mesh along the neckline for ventilation. The bodysuit offers the right amount of support and breathability for every exercise routine.
Within the Swan Pack, PUMA introduces the latest Fierce: the PUMA Fierce Strap Swan. Its design adds some attitude to the collection, mixing training-ready technology with street-ready style. The sleek and updated training shoe has a lightweight lace-less design, a demi-upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. Available in black and white, the Fierce Strap Swan features a swan-inspired graphic with iridescent and reflective details.
As PUMA’s most dynamic women’s training shoe, the Pulse IGNITE XT is designed to adapt to any workout with flexibility. This lightweight training shoe combines a full-length flex groove for dynamic movement with energy-returning IGNITE foam in the heel. Medial and lateral support bands create an ideal fit. This Swan Pack iteration offers an elegant graphic execution and is available in black and white.
Lifestyle options come in sport-inspired pieces infused with fashion. The
S w a n C a p e is a soft, dramatic all-black cape with swan-inspired feathers. Giving a dose of flair is the PUMA Basket Heart – a chic update of the court classic. Encapsulating elegance and drama, the sneaker is finished with a glossy upper and statement thick laces to create the perfect bow.
The Spring-Summer ’17 Swan Pack collection drops on PUMA Stores (Bugis+, Paragon, and Vivocity) and authorized retailers February 1st onwards.