HEINEKEN ® DEBUTS ITS LATEST AND SMOOOOTHEST BREWING INNOVATION

Heineken® is set to excite a new generation of beer drinkers in Singapore, with the unveiling of its latest brewing innovation, Heineken® Silver. Heineken® Silver is a smooth, easy-to-drink beer brewed for a generation eager to elevate and refresh the social occasions of today.

Following in the footsteps of the brand’s iconic original, Heineken® Silver offers uncompromising quality. Using beautifully simple and natural ingredients including the famous Heineken® A-Yeast and quality pure malt, Heineken® Silver is star brewed to quench a new generation’s thirst for the most refreshing and unexpectedly smooth experience.

Heineken® Silver will be launched at the Heineken® Silver Smooooth Warehouse Party on 15 June 2022. Transforming the Pasir Panjang Power Station for one night only, the event calls on party-goers to transition from their stuffy situations to a smooooth night of light, colour and excitement. Reminding the nation of what an epic night out feels like, some 3,000 fans will be among the ﬁrst in Singapore to enjoy Heineken® Silver against a backdrop of retro arcades and pulsating beats from an international line-up of music artists, including: Flight Facilities (AU), Palms Trax (DE), Floyd Lavine (ZA), and Ice Cream Sundays (SG).

Promising to reignite the dance ﬂoor and giving fans a night to remember, the Heineken® Silver Smooooth Warehouse Party will kick-start at 7:30 pm through ‘till 1 am. Tickets are available now at https://www.hapz.com/experiences/heineken-silver-smooooth-warehouse-party-tickets. Priced at S$40 per person including two complimentary Heineken® Silver.

For more information, check out Heineken’s Instagram page, @heinekensg.