For over a century, Wilson Sporting Goods has been synonymous with innovation and excellence. Now, in a bold move befitting its 110-year legacy, Wilson has unveiled its first store in Singapore at VivoCity, signaling its commitment to nurturing the local sports scene while staying firmly ahead of the game.
A Store That Serves Game, Set, and Match
Located at 1 Harbourfront, VivoCity, Wilson’s debut store is a testament to the brand’s philosophy: performance meets style. This isn’t just a retail space; it’s a playground for sports enthusiasts and style seekers alike. Beyond tennis, the store champions burgeoning sports like pickleball and padel, ensuring it caters to a diverse and growing community.
Step inside, and you’ll find a seamless blend of functionality and fashion. From cutting-edge tennis rackets to sleek sportswear, the space feels more like a curated gallery than a traditional sports store. It’s clear that Wilson’s mission extends beyond performance—it’s about inspiring a lifestyle.
Limited-Edition Spotlight: Wilson Shift 99L V1
Celebrating its 110th anniversary in true Wilson style, the brand has introduced the exclusive Shift 99L V1 Racket($509). This limited-edition racket epitomizes Wilson’s legacy of innovation, designed for players who demand both precision and flair. Available for preorder, it’s a must-have for collectors and players ready to dominate the court with style.
Sportswear Redefined
Wilson has long been a pioneer in sporting equipment, but the VivoCity store showcases the brand’s flair for fashion. Highlights include:
- Women’s Favorites: The Everyday Brami ($99–$109) offers versatility, while the Midtown Tennis Skirt ($129)combines functionality with modern aesthetics.
- Men’s Staples: The Tournament Pro Shorts ($129) are built for performance, and the Grand Slam Jacket ($295)brings a sophisticated edge to warm-ups.
While Wilson’s tennis heritage is legendary—thanks to icons like Roger Federer and Serena Williams—the VivoCity store broadens its horizons with offerings for the rapidly growing pickleball and padel communities. With rackets priced between $179–$549, Wilson is ensuring accessibility without compromising on quality. Add to that a complimentary stringing service for Gold and Silver members, and you have a store that truly serves its patrons.
ADDRESS: Wilson outlet VivoCity (1 Harbourfront Walk, VivoCity, #01-119)