In a world obsessed with speed, the latest collaboration between ASICS and UK-based ethical label Story mfg. invites us to slow down, step outside, and savour the moment. The new GEL-VENTURE 6 sneaker isn’t just a stylish addition to your rotation—it’s a manifesto for mindful living.
Launching globally on 18 April, the GEL-VENTURE 6 reimagines one of ASICS’ classic silhouettes through Story mfg.’s earthy, craft-forward lens. Think picnic-ready gingham prints, eco-conscious materials, and thoughtful design details that hint at a slower, more intentional pace of life.
Nature, Nostalgia & Personal Style
Available in two colourways—earthy brown and a soft lilac/ecru—each pair of GEL-VENTURE 6 sneakers is a tribute to Story mfg.’s love of natural dyes, textures, and storytelling through clothing. The signature feature? Woven-inspired lacing, a detail rooted in co-founder Saeed’s memories of Baghdad skate culture, where creative lacing was a form of self-expression.
Each pair also includes two sets of laces, encouraging wearers to make the sneaker their own—because style, like life, is better when it’s personal.
Built for Walks, Not Deadlines
While ASICS is globally recognised for performance footwear, this collab shifts focus from racing to wandering. Made with recycled and responsibly sourced materials, the GEL-VENTURE 6 is designed for long strolls, creative detours, and off-the-grid afternoons. It’s the perfect blend of form, function, and philosophy.
Both brands share a strong commitment to sustainability and mental wellness, making this release not just wearable, but meaningful.
Where to Get It
The ASICS x Story mfg. GEL-VENTURE 6 launches 13 April on storymfg.com, and 18 April at selected retailers globally. Expect demand to be high, so set your reminders and get ready to lace up—with purpose.
This isn’t just another sneaker drop. It’s a reminder that style can coexist with substance, that craft has a place in streetwear, and that sometimes, the best things happen when you take your time.