It often starts with a craving—maybe for sakura season in full bloom, a bowl of soul-warming ramen in a quiet alley of Sendai, or a snowy morning in Niigata. But for most travellers, turning those moments into memories begins with one essential decision: how to move through Japan with ease. For years, the answer has been the JR EAST PASS—but now, thanks to a revamp by the Japan Rail Club by JR East, the journey has become not only more convenient but more rewarding.
Rail Travel That Rewards You Back
From now until 31 December 2025, Japan lovers have more reason than ever to plan that dream trip. Subscribers to Japan Rail Club’s Omiyage Snack Box get up to 15% off the JR EAST PASS—a golden ticket to explore Eastern Japan by train. This includes both the Tohoku area pass (Sendai, Akita, Morioka, Aomori) and the Nagano/Niigata area pass.
Both versions are valid for five consecutive days, offering unlimited rides on JR East trains, including the Narita Express and Tokyo Monorail, making them ideal for international visitors flying into Tokyo. It’s flexibility and value, bundled with adventure.
Notably, the Tohoku JR EAST PASS is now available for just 25,500 JPY (U.P. 30,000 JPY), and the Nagano/Niigata JR EAST PASS at 22,950 JPY (U.P. 27,000 JPY)—a solid incentive to dig deeper into regions often missed by mainstream itineraries.
💡 Tip: This offer is exclusive to 3-, 6-, or 12-month snack box subscribers and is limited—so the sooner you subscribe, the better the chance to snag the discounted passes.
A One-Stop Hub for Japanophiles
Originally launched to make Japan more accessible through snacks and travel stories, Japan Rail Club has grown into a full-fledged platform offering rail pass bookings, attraction tickets, and now a beautifully revamped travel blog filled with curated itineraries, cultural insights, and seasonal highlights.
It’s an approach that doesn’t just sell travel—it inspires it. Whether you’re planning your first trip to Japan or your fifth, the site offers a cohesive way to connect your cravings with curated routes—think omiyage in hand, JR pass in pocket, and insider tips on-screen.
A Sweet Bonus in Taipei
In a savvy cross-border collaboration, the Japan Rail Club has teamed up with Hotel Metropolitan Premier Taipei, part of the JR Hotel Group, offering 15% off room stays and 10% off dine-in for snack subscription members. Hotel guests in turn receive 20% off Japan Rail Club subscriptions—an enticing way to taste Japan, even if you’re still in Taiwan.
From discounts on rail travel to curated trip inspiration and edible souvenirs, the Japan Rail Club is your one-stop ticket to a deeper, more thoughtful way to explore Japan.
Start planning your route, subscribe to the Omiyage Snack Box, and let every bite and stop along the way bring you closer to your next unforgettable story.
Follow their updates on Instagram and dive into the newest travel blog content at www.japanrailclub.com.