There was a time when you didn’t just own a Nokia—you lived through one. It survived falls, floods, and fads. It was the ringtone that announced your first crush’s text. Then, somewhere between the rise of touchscreens and the race for megapixels, that name disappeared from our palms and pockets.
But 2025 is not just another year—it’s the year Nokia makes sense again.
A Familiar Name, A Different Soul
When HMD Global revived the Nokia brand in 2016, few expected it to be more than a nostalgic flicker. But under the Finnish banner once again, Nokia phones returned not with bombast but with quiet confidence. In 2023, HMD rebranded as Human Mobile Devices, signalling a shift: tech, yes, but with people at its core.
Fast forward to today—Nokia isn’t trying to beat Apple at its own game. Instead, it’s crafting a new lane. Think less Silicon Valley swagger, more Scandinavian sensibility: longevity, repairability, digital wellness.
Explore Nokia’s heritage and product history
The Phones That Remember
The reimagined Nokia 3210 is a perfect example. Yes, it looks like your childhood, but under the hood it’s all grown up. Limited editions—like the FC Barcelona-themed 3210—aren’t just gimmicks. They’re time capsules, preloaded with vintage games and modern connectivity, designed to reconnect us with simpler tech moments.
And then there’s the Barbie Flip Phone, due this summer. Beyond the bubblegum hue is a bold message: maybe it’s okay to disconnect. Maybe your phone doesn’t have to dominate your life. For a generation burnt out by screens, that message is as radical as any innovation.
Built to Last, Designed to Care
Not all Nokias are retro-inspired. Some—like the rugged Nokia XR21—are built for the now. It’s water-resistant, drop-tested, and refreshingly un-fragile. Others, like the Nokia G42, are designed to be fixed by you, not replaced. HMD’s partnership with iFixit means you can swap your own screen or battery in minutes. In an age of disposable everything, that’s a quietly revolutionary act.
It’s no surprise TIME Magazine named the Nokia G22 one of the best inventions of 2023.
Beyond Earth: A Brand That Dreams
But perhaps the most surprising Nokia headline of 2025 isn’t about phones—it’s about the Moon. Later this year, Nokia’s LTE network will help establish the first 4G cellular connection on the lunar surface, supporting future space missions with reliable, low-latency data links.
Yes, Snake on the Moon might still be a stretch—but communication from rover to lander? That’s Nokia.
A Brand That Listens
HMD isn’t just making devices—it’s having conversations. Through initiatives like the Better Phones Project, they’ve asked families what they want for their teens: less doomscrolling, more digital balance. The result? Phones that have School Mode, parent-managed screen time, and privacy-first designs.
And with a new multi-brand strategy, including their own HMD Pulse series, the company is broadening its identity while keeping Nokia where it matters—reliable, approachable, and a little surprising.
Partnerships That Matter
This reinvention includes smart collaborations. The Nokia FC Barcelona Edition phone celebrates football fandom with immersive features, and the Barbie partnership highlights Nokia’s playful side while inviting users to rethink their tech habits. These aren’t just collector’s items—they’re part of a strategy that positions Nokia at the intersection of relevance and reliability.
Why It Matters
In Singapore and beyond, we’re all a little jaded with tech. We don’t want another spec sheet—we want something that lasts, that feels human. Nokia’s 2025 lineup doesn’t scream for attention. It invites you in with a familiar tone, a sturdy hand, and maybe, just maybe, a better way to live with your phone.
Explore Nokia’s full 2025 range at nokia.com/phones and see how old-school values are reshaping new-school tech.