Have you ever expected popcorn to deliver a punch of salted egg? That is exactly what IRVINS has done, and partnered with none other than Sanrio’s mischievous icon Kuromi to introduce its first‑ever sweet snack—the Salted Egg Custard Popcorn. Released on 2 June 2025 in honour of Kuromi’s 20th anniversary, this bold blend layers buttery caramel crunch with IRVINS’ signature savoury salted egg flavour.
Each bite starts with caramelised crisp, then unfolds into creamy salted egg depth before finishing with a lingering savoury aftertaste. This popcultural crossover lands right at the sweet‑but‑edgy personality of Kuromi and IRVINS. Fans of Sanrio and snack lovers alike will find the glossy packaging and flavour profile instantly familiar yet refreshingly new.
The 80‑g pack is priced at S$9 and available at all IRVINS outlets as well as on eatirvins.sg. Fans can pick it up from major supermarkets including NTUC FairPrice and Cold Storage. All the details are on IRVINS’ website.
But the popcorn is only part of the story. From 13 to 22 June, head to Jewel Changi Airport for an immersive pop‑up dedicated to this collab. You can explore themed photo zones, pick up limited merchandise like blind‑box keychains or the plush eco tote bag priced at S$13.90 with any popcorn purchase, and even win exclusive Kuromi x Razer accessories.
IRVINS founder Irvin Gunawan said they spent months perfecting this sweet‑and‑savoury blend to honour the playful spirit of Kuromi. With rounded caramel sweetness and savoury salted egg richness, this collaboration hits nostalgic nerves with modern flair.
If you grew up with Sanrio or crave bold new snacks, this is a treasure hunt worth exploring.
Plan your visit and stock up before it sells out.
For more information, and to stay up to date with the latest news, visit www.eatirvins.sg.