From 22 to 24 August 2025, the Sands Expo & Convention Centre will transform into a playground for toy lovers, collectors, and pop culture fans. For its third consecutive year, the POP TOY SHOW Singapore (PTS) cements its place as Southeast Asia’s definitive designer toy convention, and this time, it’s headlined by none other than Hirono—the soulful, wide-eyed character created by Chinese artist Lang.
What’s New in 2025?
This year’s theme, Hirono’s Twin Cities Adventure, is a celebration of both pop culture and local nostalgia. Expect photo zones inspired by retro Singaporean playgrounds and exclusive merch that blends Hirono’s dreamlike world with local motifs like the Merlion.
And yes, there will be life-sized installations, including a towering 3-metre Hirono statue overlooking Marina Bay, turning the city skyline into your next Instagram backdrop.
Star Artists and Collaborations
Aside from Lang, fans will get the chance to meet top regional and international artists including:
- Agee & Yep (creators of HACIPUPU)
- Bao (creator of KUBO)
- MonKiddo, the award-winning illustrator from Malaysia
- Clogtwo, Singapore’s own graffiti and mechanical art maestro
These artists will host meet-and-greets, interactive showcases, and drop exclusive works that you won’t find elsewhere.
Event Square Goes Public
From 14 to 31 August, Marina Bay Sands’ Event Square will play host to a free outdoor activation—open to all. Think nostalgic setups, life-sized Hirono-themed playground pieces, and creative photo ops set against the iconic Singapore skyline.
Tickets and Insider Tips
Tickets are already on sale via Trip.com, with several options available:
- Standard Day Ticket: From $32 online ($38 onsite)
- Premium Ticket: $208 (includes early access, Hirono goodie bag worth $180+, and priority raffles)—sold out in five minutes, with the next drop on 3 July, 12pm
- 3-Day Pass: $72
- Group-of-4 Ticket: $108
All standard ticket holders can enter a raffle draw for a chance to purchase ultra-rare items.
Survival Guide: Read Before You Go
- Go early: Expect heavy crowds and queues. Premium ticket holders get in at 9.30am.
- Bring a charged phone (QR code ticket), cash for artist booths, and a tote bag
- Portable chargers and water bottles are lifesavers
- No outside food or cosplay wings allowed inside
- Be kind. Everyone wants a photo. Don’t block aisles while unboxing
Singapore is POP MART’s only international outpost, and thanks to its new partnership with the Singapore Tourism Board, PTS will remain exclusive to the Lion City for the next two years