What do you get when you mix scientific serendipity, skincare innovation, and one of the most trusted names in beauty? The answer is OLAY’s new Super Serum, now available in Singapore after selling one bottle every minute in the U.S. This is not just another beauty trend—it’s a science-backed skin solution that delivers visible results.
The story starts in 2013 when OLAY scientists stumbled upon an ingredient that mysteriously disappeared during a test. That disappearance turned out to be a breakthrough. Fast forward to 2025, and what began as an accident has become activated niacinamide—OLAY’s proprietary new skincare superstar.
Unlike traditional niacinamide, this low-pH activated version is clinically proven to improve skin texture, tone, and hydration faster and more effectively. In fact, it visibly transforms skin in just two weeks, offering the kind of glow and firmness that usually takes months to achieve.
But the Super Serum doesn’t stop there. It’s packed with five powerhouse ingredients: activated niacinamide, vitamin C, collagen peptide, vitamin E, and lactic acid. Together, they smooth fine lines, even out skin tone, firm up skin, and provide hydration that actually lasts.
And let’s not forget the sensory appeal. The serum’s purple iridescence turns clear once fully absorbed, offering a surprisingly satisfying visual cue. It’s no wonder colour-changing cosmetics are going viral on platforms like TikTok.
So whether you’re a skincare minimalist or a seasoned serum-layerer, OLAY’s Super Serum makes the case for science meeting skincare in the most effective way possible. Available now at Watsons stores and online through Watsons, Lazada, and Shopee.