The New Cyber-shot™ HX50V From Sony

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29 April 2013, Singapore – From round-the-world expeditions to family walks on a Sunday afternoon, the new Cyber-shot™ HX50V from Sony gives every scene the colour, detail and clarity it deserves – even at high zoom. Boasting a 20.4 megapixel sensor and built-in image stabilisation, the HX50V delivers beautifully vibrant photos and Full HD videos, even when you are far away from your subject. What’s more, it is the world’s smallest and lightest digital still camera that packs a powerful 30x optical zoom range.

The HX50V’s wide-ranging optical zoom gives users more flexibility to pick their optimal shooting position, while Optical SteadyShot camera-shake compensation ensures that image quality is not compromised even when shooting on the move. Even at 30x zoom, the HX50V now offers image stabilisation that is twice as effective as the Cyber-shot™ HX200V .

Powered by a 20.4-megapixel Exmor R CMOS sensor and BIONZ processor, the HX50V produces high-resolution, high quality images with exceptional low-light performance. The integrated Wi-Fi lets you share those special memories quickly and easily with friends and family.

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For more advanced photographers who like to fine-tune the details of a shot, there’s a dial to adjust exposure compensation, plus a mode dial for other manual shooting settings such as P/A/S/M modes. There is also a Multi Interface Shoe for attaching compatible electronic viewfinders, flashes, or microphones that can offer better video sound quality and complement the high quality Full HD video shooting and 50p/60p recording capability of the HX50V. Furthermore, the Multi Terminal allows for the use of a remote controller, which will come in handy for close-ups and movies.


The HX50V captures smooth Full HD movies (50p) that benefit from OpticalSteadyShot (Active Mode) compensation which reduces camera-shake when you are shooting videos on the move. Compatibility with TRILUMINOS Colour technology, the footage can be enjoyed with rich, natural colours when viewed on any TRILUMINOS Display TV.


The Cyber-Shot HX50V with powerful 30x zoom from Sony will be available in Asia Pacific from late May 2013.

Screen shot 2013-04-29 at PM 04.51.10

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