Fresh Heritage Pieces And A New Campaign For David Beckham Bodywear At H&M


21 August 2013, Singapore – Launched on 22 August 2013, there’s a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn at H&M. Raglan-sleeve jerseys and henleys come in athletic greys, alongside grey vests and a three-pack of grey trunks. Pyjamas are an essential both for lounging and sleeping, and this autumn there are ribbed pyjama pants, as well as full-length or short pants in drawstring jersey.

Coinciding with the new pieces will be a brand new campaign set in an old-style sports changing room. It marks the latest stage in David Beckham’s long-term collaboration with H&M, centered on a core collection of bodywear pieces which are available all year round. The focus is on fit, fabric, comfort and style, the result of eighteen months of research to create a bodywear collection of new classics. David Beckham Bodywear is sold in the men’s departments of 2800 H&M stores worldwide in 49 countries, as well as online.

“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots,” says David Beckham.

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For more information, visit HM.COM.

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