Singapore Exclusive Hello Kitty X EXILIM EX-TR10


30 October 2013, Singapore – Following the success of the first-ever Singapore exclusive Hello Kitty X EXILIM EX-TR10 launch in September, Casio Singapore is delighted to announce its second partnership with Sanrio Company, Ltd to celebrate the 40th anniversary of Hello Kitty. As the exclusive digital imaging partner in the region and spotting limited edition Hello Kitty 40th anniversary designs, the much-sought after EXILIM EX-TR15 camera and limited edition set of accessories will be available in Singapore on 1 November, following its world debut in Hong Kong.

“The CASIO EXILIM EX-TR15 has been a tremendous success in Singapore, with our initial shipment sold out within a month from its launch, and subsequent shipment sold-out within a week,” said Mr. Johnny Ng, General Manager, Compact Digital Camera Division, CASIO Singapore. “The Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 is a celebration of two iconic brands coming together to marry the best in design and innovation. The limited edition camera features built-in wireless connectivity and live view function, unique to the EXILIM EX-TR15, for users to take perfectly self-portraits, share them instantly, while enjoying a stylishly- designed camera.

Weighing only 170g (inclusive of battery and micro-SD card), the Hello Kitty 40th Anniversary ♥ EXILIM EX- TR15 is only slightly thicker than an average smartphone, and yet, beneath its stylish exterior, the Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 packs a punch with its powerful dual-core EXILIM HS3 engine which significantly speeds up post-processing time, so users can take more photos within minutes.

The Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 will also feature exclusive Hello Kitty-themed stamps and frames, allowing self-portrait and Hello Kitty enthusiasts to decorate their photographs with the fashionable feline.

Hello Kitty, both a pop culture and fashion icon, has been at the forefront of countless style collaborations since it was first created on 1st November 1974 by a Japanese designer working at Sanrio Co., Ltd, Miss Yuko Shimizu.

We are excited to work with CASIO on the Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 limited edition to celebrate the 40th Anniversary of Hello Kitty. We believe the market will be very excited and this item will be a must-buy item for a lot of ladies and collectors alike”, said Ann Lee, Deputy General Manager, Licensing Division, Sanrio Wave Hong Kong Co., Ltd. “Hello Kitty has been spreading the joy of sharing happiness almost 40 years. Taking photos and self-portraits are always the best way to capture happiness and share with the world. Let’s share your happiness together with Hello Kitty as well!”

The Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 comes in a beautifully-decorated attaché case featuring the 40th Anniversary Hello Kitty, and a sling that enables users to carry the attaché case on their shoulder, or as a backpack with a variety of Hello Kitty-themed accessories that is bound to delight every Hello Kitty fan. This includes a lanyard, camera pouch, travel wallet, laser-etched plaque of exclusivity and unique serial number as well as a limited production Hello Kitty 40th Anniversary ♥ Baby-G timepiece for fans to indulge their passion for Hello Kitty from head to toe.

Where to Buy

Priced at S$1,499.00 each, 200 units of the Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 is available exclusively at the Consumer Electronics Exhibition (CEE) 2013 at Suntec City Hall 6, booth 6121, on 1st November 2013. An additional 200 units will be sold through premium CASIO EXILIM retailers after CEE 2013.

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