World’s First Casio G-Factory Ladies Concept Stores Opens

Casio has opened the world’s first CASIO G-FACTORY ladies concept store at 313@Somerset. The brand new G-FACTORY caters to female shoppers with its uniquely designed bright displays and pastel colour palette, and houses Casio’s latest Baby-G, SHEEN, G-SHOCK and Edifice timepieces.

To celebrate the opening, shoppers stand a chance to win a holiday for two to Bali, Indonesia, with any purchase of Baby-G or SHEEN timepieces. New timepiece models available in-store include brand new elegant SHEEN series that feature an illuminated index and a new Baby-G BG-6903, specially designed for runners and is available in three new stunning colours.

“Baby-G is Casio’s second best-selling brand and over the last few years we have seen a significant rise in female shoppers patronising our G-FACTORY and G-FACTORY PREMIUM stores. We see a strong potential to expand Casio’s business in Singapore within the female retail space and we have identified a unique opportunity to design a special G-FACTORY store with female shoppers in mind to heighten their shopping experience with Casio.

“We are thrilled to open this new G-FACTORY store during such an auspicious period and also in the same year as we celebrate the 20th birthday of Baby-G,” said Mr. Watanabe Shunichi, Managing Director, Casio Singapore.

This year also marks the 40th Anniversary of Casio’s timepiece division, with the Baby-G series becoming an iconic brand and integral part of the Casio family. The very first Baby-G was conceptualised in 1994 and quickly became popular among young girls and women as a more colourful, lady-sized alternative to the popular G- SHOCK series.

At the official opening ceremony on 7 February 2014, Mr Watanabe Shunichi was joined by Mr Koyu Kotani, Assistant General Manager, Timepiece Division, Casio Singapore and Lim Pei Fen, popular local artiste and Yes 93.3FM DJ, in front of a crowd of shoppers and keen Baby-G fans eager to participate in the store’s launch promotions.