Part of i Light 2014; Asia’s only sustainable light art show, PasarBella & Friends Go To Town brings the joie de vivre of the original trailblazing market-inspired concept established at The Grandstand literally downtown, to the heart of the central business district. A thoughtfully-curated list of quality traders comprising current PasarBella traders and new purveyors will offer a smorgasbord of gastronomic treats spanning fresh produce to a la minute cooked foods and homemade specialities.
PasarBella & Friends Goes To Town has also adopted an organically-driven approach towards the design of the space. The 22,000 square-meter area presents PasarBella’s distinctive rustic charm through the use of mainly recycled materials; custom-made open-concept modular containers which encourages interaction with stall owners and touches such as the novel use of wooden shipping pallets that double up as tabletops and seating areas besides framing the entire market.
“Since our opening, we have received feedback from customers who would like to see the PasarBella concept in other parts of Singapore. It has also always been part of our business strategy and a point of discussion, to create a PasarBella model which we can transport and develop at offsite locations. i Light 2014 is an excellent opportunity and platform for us to introduce and showcase this idea. Our traders are also excited to get out and about!” shares co-founder Clovis Lim.