In celebration of the 20th anniversary of Reebok’s Pump Fury series, the brand has partnered with Singapore’s leading local brands Limited Edt and Hypethetic to redefine this icon. Limited Edt and clothing label Hypethetic were the only local labels selected for this collaboration due to their design forte in the cult fashion market in Singapore. The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary sneakers is the tenth of 27 unique designs that Reebok will be releasing from partnerships with acclaimed designers from all over the world this year.
For this collaboration, Limited Edt appointed Joe Cher, a.k.a Twistedjoe, founder of the renowned clothing label sneaker customising collective Hypethetic, to give his artistic take on the Pump Fury classic.
Twistedjoe’s Instapump Fury rendition boasts Hypethetic’s signature colours and features style elements that are likened to the design of Limited Edt’s “Vault’ and “Chamber” boutique stores, which local sneakerheads or shoe enthusiasts dub as the “Temples for sneakers” in Singapore.
The ocean’s lethal Devil Ray served as the Joe’s inspiration for the pump’s mottled black and grey upper. With silver Reebok, Limited Edt and Hypethetic logos, two metallic silver stars representing the Fury’s 20- year legacy, a metallic chrome accent on the heel, and a blue inner lining, these rare pumps celebrate the well-loved Reebok Insta Pump Fury composure with an added sophisticated charm and a touch of “gangsta”.
Each pair will come with an individually numbered holographic box designed by art house WHALERABBIT. The exclusive shoe box is specially fabricated from polished translucent black acrylic, accented with a hexagonal holographic glow, and a magnetic lock with nickel-plated logos to boot. A special-edition not-for- sale t-shirt will also be given out with each purchase.
The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary comes in US sizes 4 to 12 and will be sold exclusively at all Limited Edt stores island-wide from 19th March 2014 at S$249.00 nett.