This spring, SPORT B. has collaborated with Cyfac, a French brand well-known for manufacturing bicycles, founded in 1982. Both having been originated from France, they have similar brand identity – simple, urban yet natural and stylish. Riding on the same synergies, Cyfac has specially designed a limited edition road bike for SPORT B., surely an irresistible temptation for all avid cyclists.
It is no surprise that SPORT B. and Cyfac collaborated due to their fondness of its renowned “very French” style – energetic, young and powerful. This crossover item shows the enthusiasm of wide- spreading this energy. The professional road bike comes in an eye-catchy yellow colour as well as SPORT B. signature dinosaur emblem, creating a limited edition which will be on display in Hong Kong, Taiwan, Singapore & Shanghai.
About SPORT B.
Catering for the vibrant and modern lifestyle, the SPORT B. current collection is launched with a new design and packaging. SPORT B. not only inherits a brand identity of simplicity, it seeks to preserve comfort and functionality. The collection further infused various fashionable design elements, inspired by music & sports. With the expansion, customers can mix and match premium and trendy apparels to complement their individual style.
Founded in 1982, Cyfac has been building frames for Olympic medalists, Tour de France contenders, world champions and passionate riders across the world. Francis Quillon, the founder of Cyfac, began as the frame builder to cycling’s greatest stars. Started out as a simple workshop atelier, Cyfac built framesets for the greatest French stars of the 1980’s. Laurent Fignon, Thierry Marie, Thierry Clavreyolat, and nearly every French professional from the 1980’s to 2000’s raced on a Cyfac achieving their team’s livery. Cyfac was the first to build and make TIG-weld aluminum frames.
Good news for cyclists!! To extend the passion for cycling and encourage professionals to gather and share their experience, SPORT B. has organized a cycling competition which will be held at SPORT B. Isetan Orchard, Level 2.
SPORT B. x Cyfac Cycling Competition 28.04.2014 to 11.05.2014
How to join
Ride the bicycle for a maximum of 10 minutes* and the winner will be the one with the longest total cycling distance (in kilometers) within the said time limit accumulated during the competition period.
* Each participant can only ride once per day up to a maximum of 10 minutes during the competition period
SPORT B. Isetan Orchard
435 Orchard Road, Wisma Atria, Level 2, Singapore 238877