Canon’s PowerShot SX – For Travellers Going The Distance


Canon launched three new models in its PowerShot SX range of high-zoom cameras – the PowerShot SX710 HS, SX610 HS and SX530 HS, each designed to suit a specific type of traveler.

With sleek designs that fit snugly into pockets, the powerful lenses of the 30x zoom PowerShot SX710 HS and 18x zoom PowerShot SX610 HS will delight travelers seeking a compact camera that can go the distance. The new PowerShot SX530 HS is engineered for exceptional long-range photography with a 50x zoom lens and superior ergonomics that include a comfortable grip and a form factor designed for maximizing stability when zooming in for a shot.

For travelers who value, convenience and like to travel light, the PowerShot SX710 HS and PowerShot SX610 HS make ideal travel companions, epitomizing performance with powerful zoom lenses in streamlined designs. The PowerShot SX710 HS boasts a 20.3 megapixel sensor with a long-reaching 30x, 25-750mm (35mm equivalent) zoom lens. Similarly, the PowerShot SX610 HS uses a 20.2 megapixel sensor and is equipped with an 18x, 25-450mm (35mm equivalent) zoom lens.


Powered by Canon’s advanced DIGIC 6 processor, coupled with the use of a 1/2.3” CMOS sensor, the PowerShot SX710 HS captures high quality images through its zoom lens. On the other hand, the PowerShot SX610 HS runs on the DIGIC 4+ processor, with a 1/2.3” CMOS sensor. With their advanced technology specifications and weighing in at approximately 269g and 191g respectively, the two cameras are some of the lightest and highest-performing cameras in its class.

The 30x optical zoom on the PowerShot SX710 HS offers high versatility when shooting a photo. At its wide 25mm view, a user can capture a tall building from a distance. At its maximum zoom range, a medium torso shot of a person standing at a window of the building is achievable. Using Canon’s ZoomPlus technology, the zoom can be magnified to 60x, allowing even closer range shooting of far-away subjects. For travelers, this long-range zoom is perfect for bridging distances and capturing close-up images of iconic structures or even distant mountain ranges.

Pricing and availability for the PowerShot SX710 HS, SX610 HS and SX530 HS will be announced at a later date.

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