Challenger, the largest homegrown tech retailer continues to redefine the extraordinary shopping experience with two refreshing retail concepts at its flagship Megastore in Funan DigitaLife Mall. With dedicated floor-space coined as Gaming Corner and Android Zone, shoppers are invited to fully immerse themselves in an interactive experience that satisfies their desire to explore and learn about the products before a purchase.
With the rising demand and popularity of Android devices, Challenger brings together some of the big names such as Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung and ZTE to pioneer an authentic and innovative Android Zone in Singapore.
The heart of the Android Zone is the showcase of one of the most comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice as they see, touch, feel and experience the possibilities of all the latest and coolest Android devices.
With Android wearables, smartphone, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, the Android Zone is a one-stop destination for shoppers looking to experience the complete suite of Android products.
Gaming is no childís play, and with 3,000 square feet of retail space dedicated as the Gaming Corner, this is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.Displayed in an interactive format resembling a gaming arena, shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razor, Sony Playstation, Steelseries and Xbox.
Gamers who appreciate console-quality gaming gadgets will be thrilled with the sensory experience where they can see for themselves the vivid graphics of the gaming laptop; test out how responsive and intuitive the keyboard and mouse is; and even have a listen to the audio-quality of the headsets.
Another space at the ‘Gaming Corner’ to explore is the purposefully designed Xbox experiential area, where shoppers are encouraged to pick up the console at the different kiosks and get into the thick of a game.
Challenger’s Megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm. For more information on store location and store opening hours, please visit https://www.challenger.com.sg/.
Editorial by Jason “Techno” Chew