Taiwan’s Dazzling Officially Opens In Singapore


Taiwan’s Dazzling Cafe celebrated the grand opening of their first South East Asian flagship cafe in Singapore at the prestigious Capitol Piazza Mall on Saturday, 6 June 2015.

Full album here: Dazzling Cafe Grand Opening

The official ribbon-cutting ceremony was graced by Guest-of-Honour, Mr James Huang (黄健良), Deputy Representative of Taipei Representative Office in Singapore (副代表,駐新加坡台北代表處). Taiwanese founders of Dazzling Cafe, Ms Janet Yang (杨秀容)  and Mr Johnny Yang (杨健群)also specially flew in the join the momentous occasion.

A star-studded event, celebrity friends of Dazzling Café who attended included Taiwanese superstar Aaron Yan (炎亚纶), Singapore’s favourite young actress Ms Julie Tan (陈欣淇), Taiwanese actors Chris Lee (李侄正), Allen Chen (陈祎伦) and Xavier Ong (王勝宇). The event was well-attended by more than 200 friends and socialites from Singapore and around the region. Hosted by Savoury Creations, the master franchisee company for Dazzling Café in S.E. Asia, the event marks an important milestone for the expansion and growth of the Dazzling Café’s brand footprint in the region.

The grand ribbon-cutting ceremony was held outdoors at the main atrium of the Capitol Piazza mall. Guests arriving at the exclusive party were greeted with a luxurious Dazzling carpet entrance and a special cocktail area with an impressive full-length LED TV screen stage. Set in an electrifying thrilling atmosphere, fans and the public gathered around Capitol Piazza to watch the exciting star-studded event.


Dazzling Café was first launched in 2010 in Taiwan, called Dazzling Café Pink, where it was conceptualised as a cosy and intimate place to meet up with friends for tea or coffee breaks.


“Singaporeans love to eat, they are fast adapters to new concepts as well. We hope to bring a greater awareness to the nascent rise of café culture in Singapore,” said Serene Tan, the Executive Director at Savoury Creations.


The success of the Dazzling chain relies on the menu, interior design, customer service and the good business acumen of its founder, Janet Yang. Key items to try include their famous Shibuya-style honey toast, Signature mochi “QQ” Waffle and their popular Mentaiko pasta. Celebrities and socialites are commonly spotted at the various Dazzling outlets in Taiwan and fans sometimes stake out the chain just to get a glimpse of their idols.


The team at Dazzling came up with a their in-house toasting technique which is used for their popular honey toast and waffle. The honey toast includes ingredients such as strawberries, honey, custard, pistachio, a scoop of Haagen Dazs Ice Cream and is lastly finished off with a honey jug just beside the crispy yet soft toast. It is a perfect dish to pair with their exclusive Mariage Freres and Hediard tea selections during afternoon tea dates or even with their in-house pastas.

Depending on their choice, consumers can choose to add on mochi filling in their waffles, drizzled with honey or chocolate sauce all around and lastly topped with a scoop of Haagen Dazs Ice Cream at the centre.


Another favourite on the menu, Dazzling’s Mentaiko pasta, is served with shredded seaweed and a spoonful of roe at the tip of the pasta, mixed with creamy sauce and Mentaiko roe, a sweet-salty, pink and flaky condiment that leaves you coming back for more each time.


Inspired by the French flair aesthetic, Dazzling is everyone’s paradise for a sweet and whimsical retreat. From servers warmly greeting you at the door to diamond doorknobs, unicorn displays, rabbit chairs and glistening chandeliers, you are bound to be brought into a room full of adventure. While waiting for your food to be served, relax at the champagne bar and second floor alfresco dining area and also get to experience dining under the stars with a unique crystalline rooftop made of glass.


Undeniably Dazzling’s menu and design has everyone coming back for more with snaking queues at every outlet so far. With the first Singapore store to open in April, it hopes to bring everyone a special Dazzling experience.

Dazzling is located at 15 Stamford Road, #01-85 Capitol Piazza, Singapore 178906
Opening Hours: Monday – Sunday, 12 to 8pm (Soft Launch)
Website: http://www.dazzlingdazzling.com


Editorial by Wilsurn “BeDazzled” Lim








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