Olympus’s First-Ever Online Customisation Service – Olympus PEN E-PL7


Olympus Imaging Singapore launched its first-ever online customisation service for the  Olympus PEN E-PL7 camera. Offering an extensive array of style options, the PEN E-PL7 seeks to blend functionality with fashion and provide PEN E-PL7 users an option to be creative in not just their pictures but with their cameras as well.


Available exclusively online at www.shopatolympus.com.sg, the new PEN E-PL7 customisation service offers users the opportunity to flaunt their personality and flair by dressing their E-PL7 to match their styles and unique personalities. From basic customisation of body colour and lenses selection to more exciting personalisation options including trendy strap patterns and bright coloured camera skins, the PEN E-PL7 customisation service truly allows one to go wild and indulge in a variety of style choices to create a unique piece of camera art that one can truly call their own.


From pink to blue to orange and more, the PEN E-PL7 Customisation has more than just colours to offer for mixing things up a notch. The variety of trendy strap options comes in fashionable floral prints and patterned shapes to give your camera a nice pop of character. To complete its look, users can opt from an assortment of exclusive leather camera bags from American Brand Jill-E, and even Cath Kidston pouches that ooze a sleek functional style while providing good overall protection.


Besides the fashionable side of this exciting personalisation offering, the PEN E-PL7 customisation service also allows one to optimise the functionality of the camera to suit their shooting preference with the option to choose from 4 different types of lenses.

Armed with an exciting array of personal style and functionality, the new PEN E-PL7 customisation service is a simple one-stop butler service for camera fashionability.


With the world’s first-ever flip down LCD screen, and unique selfie-oriented technology, the Olympus PEN E-PL7 took the art of selfie photography to new heights when it was first introduced to the world last year, delivering the ultimate selfie-shooting and social sharing experience amongst compact interchangeable cameras. Its high resolution touch-sensitive LCD screen and powerful 3-Axis VCM Image Stabalisation (IS) allows for blur free one-handed selfie-shooting.


Designed for bringing out the artist in you, the camera contains 14 live-preview art filters including “partial colour” and “vintage” options for a nostalgic result to your pictures, offering users the freedom to be as creative with their shots as possible! With built-in Wi-Fi, the PEN E-PL7 allows easy smartphone user integration for instant social sharing and uploading of pictures. Combining such superb smartphone user orientation together with a new stylish customisation service, the Olympus PEN E-PL7 is truly a sophisticated blend between functionality, fashion and performance.


The first 200 customers will receive a limited edition PEN keychain with every purchase of the customised PEN E-PL7 (RRP $500-body) from My PEN, My Style. 

Every PEN E-PL7 purchased on My PEN, My Style will be bundled with a 32 GB SD card (worth $24) and an exclusive Olympus PEN Carrier Bag worth ($49.90)

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