American Eagle Outfitters Flagship Store Opens In VivoCity

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AEO Singapore Opening Specials

To celebrate its first store opening in Singapore, AEO will be rewarding the first 400 persons in line at its store on Opening Day, 19 June. The first 10 persons will receive $100 vouchers; the next 50 will receive $50 vouchers and the next 100 will receive $20 vouchers. The following 240 persons in line will draw lots to win either an exclusive AEO tote bag or an AEO notebook.

From 20 to 21 June, AEO will also be organizing various activities within VivoCity mall to excite shoppers. These include an appearance by DJ Pixie Dub, opportunities to take selfies with roving models and AEO voucher giveaways.

America’s favorite jeans brand, American Eagle Outfitters (AEO), is finally making its presence in Singapore! As an anchor tenant at VivoCity’s newly expanded Basement 1 retail space, the approximately 4,000 square-feet flagship boutique offers stylish apparel options for the adventurous and on-trend shopper.

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The rugged and natural building materials within the store portray the AEO concept that encourages you to “be yourself” and “live freely”. Exposed whitewashed brick pillars within the store take after the designs of New York City’s subway stations. The brand’s rich American culture is illustrated by the use of wood and metals to achieve a mix of rustic and contemporary.

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The store has six fitting rooms with one slightly bigger room that is disabled-friendly. Unique to the AEO Flagship Store is also a call button in each fitting room where customers can request for help without leaving the room. A store staff will respond to the call and assist with the request as part of the great customer service that AEO is dedicated to deliver.

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All millwork and store fixtures are designed and tailored by the brand principal. Bookcase fixtures reminiscent of those found in high schools and universities display pieces from the latest AEO collection and tie back to the brand’s varsity-influenced style.

The AEO Summer 2015 Collection will be launched at the store opening with affordable casual styles for both men and women, alongside expertly crafted high quality jeans as the brand’s chief cornerstone.

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The AEO Jeans line is complemented by other key categories including graphic T-shirts, shorts, accessories, outerwear, intimates and footwear. At AEO, there is something for everyone.

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“We are thrilled to enter the vibrant Singapore market together with STARTHREESIXTY as our exclusive partner. We strongly believe that, with STARTHREESIXTY’s extensive experience in the Singapore retail scene, American Eagle Outfitters is poised to become a key driving force for the youth culture here. Our prime location in VivoCity also offers us the right audience whom we are constantly bringing in suitable products for a dynamic shopping experience,” said Mr. Kareem Gahed, Vice President, Asia Pacific & Global Country Licensing.


American Eagle Outfitters at VivoCity (#B1-06/07) will open to the public on 19 June 2015.
Opening Hours: 10.30am – 9.30pm / Tel: 6376 9302
Instagram: @AmericanEagleSG / #AEOsg



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