Under Armour opens its largest ever brand house to date in Singapore at Bugis Junction. With presence in nine retail markets across Southeast Asia and 15 brand houses to date, the addition of the Under Armour brand house in Bugis Junction demonstrates the brand’s rapid regional growth, and further heightens its status as the definitive sports apparel brand for sporting professionals and aspiring athletes alike.
With a floor area of 2,960 square feet, the new brand house is the largest in Singapore, and second in Southeast Asia after the Under Armour Pavilion brand house in Kuala Lumpur, at 3,000 square feet.
An instantly recognisable statuesque Under Armour logo is proudly erected at the front of the new brand house, while the concept for it echoes the industrial and gym-inspired interiors displayed in existing Under Armour brand houses, retaining the signature accents consistent to all global Under Armour stores – including the use of metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red built within the footwear zone.
The Under Armour Bugis Junction brand house embodies a retail experience that awakens the fierce and high- intensity energy and signature philosophy of the Under Armour brand, while the ever-populous location allows for direct access to the brand by a wider range of clientele. It is also the first brand house to exclusively stock the basketball range and children wear, and will soon exclusively stock the Hunting, Tactical and Outdoor series.
“Bugis Junction has been a key locale for entertainment, recreation and retail for both the youth and working professionals for decades. With many specialised gyms and fitness destinations in the area, Under Armour Bugis Junction is the ideal complement to kickstart or to maintain a fit and healthy lifestyle,” added Binger.
Under Armour’s innovative products guarantee consumers are fitted with the right fit that will make them perform at their best, and will assist active sports consumers who seek to be better and stronger athletes. Built and geared for core performance, Under Armour represents the next generation of athletic performers – the ambitious and strong-willed who pledge and will their ambitions to supersede targets.
Product prices range from SGD12 to SGD199 for all retailing stores – Under Armour Orchard Gateway, Under Armour Collyer Quay, Under Armour Tampines 1 and now, Under Armour Bugis Junction. All four brand houses offer similar collections along with seasonal refreshments, such as the Star Wars: The Imperial Collection – gear designed based on films that have shaped the cultural fabric of our society, representing Under Armour’s close links to its community.
For more information: www.uabiz.com