After a resounding success with their Star Wars series, the good people behind Irregular Choice has teamed up with Disney again, Alice In The Wonderland.
In Singapore, the collection is exclusively available at:
– Superspace (277 Orchard Rd #02-18 Orchard Gateway Singapore 238858)
– Wearto.com (Online)
More about IRREGULAR CHOICE
Dan Sullivan created Irregular Choice in 1999 as a reason to stand out from the crowd. Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride.
Born in London, England and growing up on Kings Road in the 70s during the Punk era, Dan was influenced by working directly with Everlast and Katharine Hamnett before he had even graduated from school. His parents saw an extraordinary design talent in him from a young age and quickly began to use their chain of shoe store, Transport, to train him full time in the footwear industry.
He had left home by the age of 15 and opened his first shoes shop in Covent Garden at the age of 18. At 23, he decided to close the store so he could travel and add to his already extensive knowledge from what the rest of the world had to offer. He chose to go to the Far East to meet with factories and understand the full design and production cycle for footwear. His creative freedom and hands-on knowledge meant he was able to dream outside the box and he started traveling frequently, predominantly in Asia and Japan, giving his perspective an even faster and broader design view.
Together with his parents, they formulated an equation, which would enable Dan to be as expressive as he could possibly be, yet produce creative shoes at an affordable rate without needing the usually high production minimums. Hence, Irregular Choice was born.