adidas Originals = PHARRELL WILLIAMS Spring/Summer 2016

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Continuing the ‘Pink Beach’ story for adidas Originals = Pharrell Williams SS16, a wider collection will be available on 12th May 2016. The range will offer a full summer wardrobe bearing Williams’ illustrated icons for adults and kids alike. Inspired by soulful, luminous vibes from sunny island spirit the collection brings to life Pharrell’s passion for music, art and fashion seamlessly combined with the Originals spirit.


For women the collection offers beautiful printed bikinis inspired by Island forests, a delicate chiffon tracktop and a stunning ‘Artist Poncho’ fashioned from water-resistant laminated mesh emblazoned with the iconic adidas three-stripe motif. For men vibrant printed shirts and shorts, as well as playing with iconic silhouettes such as the trefoil tee and varsity jacket.


Classic trefoil tees and tanks as well exciting new silhouettes such as the Hawaiian shirt and culottes are endowed with a uniquely playful and vibrant print of doodles, words, moods, vibes to create one amazing all over print coming from Pharrell’s own imagination, sense’s and personal feelings. Other garments feature a frequency close to the artists heart, 528HZ, 528 Hertz is a frequency that is central to the “musical mathematical matrix of creation.” More than any sound previously discovered, the “LOVE frequency” resonates at the heart of everything. It connects your heart, your spiritual essence, to the spiraling reality of heaven and earth.


For this collection Williams’ footwear designs offer chic, comfortable styles that speak directly of his island inspiration. The Elastic Slip On and Elastic Lace Up boast stretch patched- tape uppers and moulded nubuck heels. Both silhouettes come in a bright sky blue and sand grey options. All shoes include hyper-colour liners, featuring psychedelic anatomical drawings of the humanfoot—a Williams touch that alludes to his imagination and creative spirit.


The adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection is available at adidas Originals, adidas online store and Originals retailers. The collection ranges from SGD$49 – $149 for apparel and SGD$129 for footwear. The kids collection is available at selected adidas Originals stores and priced at SGD $55 for an apparel set, SGD$69 for footwear.


For more information, visit, and follow the conversation on #adidasSG, @adidasOriginals, @pharrell, Twitter (, and Facebook (



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