Luxury Belgian chocolate brand GODIVA Chocolatier unveils its first lifestyle concept café in the heart of Singapore, ION Orchard. This 140 square-meter café marks GODIVA’s first lifestyle café foray into Southeast Asia.
Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue Saint Honoré in 1958. In 1966, the company’s products reached the United States, where they were sold at luxury strip malls. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York City’s Fifth Avenue.
Encompassing design elements inspired by GODIVA’s signature gold, white and dark chocolates, the interior of the GODIVA Chocolatier Café is reflected to ooze rich sophistication. At the entrance of the café, the new lifestyle-oriented concept features a huge glass display filled with a wide variety of decadent pralines and another display with an array of curated gifting options from Chocolate Carre Collection to Chocolate Gold Collection to G by Godiva Collection, to extra special seasonal gift items. Patrons of the café can also purchase best-sellers like Chocolixirs and Soft Serves over the counter to the left. A collection of antique photos can be found on display on the walls for one to unravel the rich history of GODIVA Chocolate.
GODIVA Chocolatier Café is now open to public and is located at ION Orchard, #B1-05. Open daily via walk-ins only, from 10am to 10pm.