Chopard Pop-Up Boutique Celebrates The Launch Of RIHANNA ♥ CHOPARD Joaillerie And Ice Cube Pure Collections

Chopard celebrates the launch of its first-ever pop-up boutique in Singapore, at Ngee Ann City’s Main Atrium from 20th July. It will feature both the RIHANNA ♥ CHOPARD and Ice Cube Pure collections, visitors to the pop-up boutique will be one of the first to view these exciting and trendy new pieces, showcased in a set-up that has been inspired by both collections. The pop-up boutique will feature photo opportunities for guests including a photo booth that allows you to put on the jewellery pieces on your fingers and perform an interactive red carpet walk with them. The pop-up boutique will also feature oversized 3-D jewellery pieces representing the Ice Cube Pure and RIHANNA ♥ CHOPARD’s sleek and contemporary style, making it perfect for ‘instagram-worthy’ photography.


The RIHANNA ♥ CHOPARD capsule collection is a collaboration between the Swiss luxury jewellery and watch maison, and Grammy Award winning superstar Rihanna. Working with Caroline Scheufele, Chopard’s Co-President and Creative Director, the collection is a combination of creativity and passion to develop jewellery pieces that blends urban chic with classic glamour. Infused with Rihanna’s personal favourite and self-selected jungle green colour, the collection is available in icy polished or diamond set gold cubes in rose ethical gold certified fairmined.



Also featured in the pop-up boutique is the Ice Cube Pure collection consisting of fashion-statement accessories in glorious ethical fairmined yellow, white and rose gold, which can be worn solo, or stacked for an even more cool and bold look. The sharp, geometric design pieces are minimalistic, edgy and yet urban with a dynamic twist.

The collection is also fronted by French model and actress Aymeline Valade depicting modern, edgy, fashion.

Pop-Up Boutique Information

The Chopard pop-up boutique is located at Ngee Ann City’s Main Atrium level one and will be open daily between 10am – 9pm from 20th July – 2nd August 2017.




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