Zouk Singapore unveils its new membership programme – a three-tiered loyalty programme tailored with the intention of rewarding old-timers and regulars. Rolled out on 9th February 2018, the launch also welcomes the introduction of the Friends of Zouk card, an annual subscription programme for those who wish to be invited into membership and stay in the know of Zouk’s latest happenings, and the reveal of the new Members Lounge by American Express.
Refreshed with three tiers in the ascending order of Star, Sun and Kaleidoscope, the new membership programme is structured in accordance with exclusivity with stacking benefits. Retaining the by-invite-only manner of recruitment, each tier comes with various benefits such as complimentary club entries (Star), bottle discounts and priority table bookings (Sun), complimentary bottles upon table bookings and exclusive event invites (Kaleidoscope).
As part of the update to ensure that engagements and promotions will only be targeted at active members, an annual S$30 membership fee will be implemented next year onwards for Star tier members to continue enjoying year-round free entries to all Zouk club outlets across the region. The new system will also enable members to progress through tiers by hitting minimum spends throughout the year, as detailed in the table in the press release.
ZOUK MEMBERS LOUNGE BY AMERICAN EXPRESS
Along with the revamp of the membership programme, Zouk also welcomed the return of the Members Lounge. Presented in partnership with American Express, the lounge is situated at the upper balcony of the Zouk main room where members will be able to hang out, beat drink queues and dance while overlooking the action below. Complementing the futuristic design language of the room, the lounge houses modular seating furniture intended for flexibility, and a dedicated bar against walls lined with a mixture of reflective and lighted hexagon tiles for a sleek and premium feel.
FRIENDS OF ZOUK
Conceptualised as a subscription programme, Friends of Zouk is a new card for the newer generation of revellers and fans who wish to be in the know for the latest happenings at Zouk. With a yearly processing fee of S$20, cardholders will gain access to benefits including quarterly refreshed promotions, partner promotions and priority pre-purchase for special nights. Designed to also serve as a recruitment mechanic for membership, Friends of Zouk cardholders are encouraged to always present their card upon entry and payment to gain access to entitlements. Cardholders will be assessed via half-year reviews based on regularity and expenditure, and will then be invited by the membership team into the exclusive membership programme.
Sign-up, current promotions, terms and conditions at http://zoukclub.com/foz/