Samsonite Collaborates With Local Illustrator Lydia Yang

Samsonite is offering customers an exclusive promotion for their Samsonite RED and Lipault Paris collections through an interactive personality quiz experience, in collaboration with local illustrator Lydia Yang.

Titled ‘Discover Your Purse-sonality’, the quiz showcases the need women have to ensure that their bag reflects their personality. The quiz is designed to discover your fashion identity and unravel the reasons why you gravitate towards specific styles of bags, by answering five fundamental personality questions.

Lydia Yang, more popularly known by her moniker, Oak & Bindi, is the Co-Founder of the creative collective Tell Your Children. She has worked with renowned brands such as Charles & Keith, W Hotels Singapore, Guess® x A$AP Rocky, Under Armour, Shinola Journals (Detroit, USA) and JUICE Singapore.

She has painted murals in offices and festivals in countries such as New York, Jakarta, and Singapore. In October 2016, she launched her personal label “Die Hard Lover” (DHL) which has seen three collections so far, and has been released at Gallery & Co., Actually and The Refinery.

The quiz will be showcased on the Official Samsonite Singapore Online platform, from now until 27 May 2018 and reveals four personality types: Classic Mademoiselle, Stylish Globetrotter, Preppy Sweetheart and the Rock-‘n’-Roll Fashionista. On completion of the quiz, Samsonite will offer customers an exclusive opportunity to purchase the women’s collection at 20% off regular-priced items and an additional 10% off sale items.


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