FIRST-EVER NFT SERIES MINTED BY A VIRTUAL INFLUENCER IN SOUTHEAST ASIA DEBUTS FOR SALE ON MINTABLE

Singapore’s virtual influencer, digital artist, and street culture enthusiast, Rae (@here.is.rae) with around 500,000 followers on Instagram and Weibo will be the first virtual influencer in Southeast Asia to mint and sell a collectible series of non-fungible tokens (NFTs). The series, titled “TAKE A BYTE”, comprises three animated 1/1 NFT artwork featuring Rae’s most exciting and well-loved Instagram posts. “TAKE A BYTE” by Rae will be uploaded to Mintable, a popular NFT marketplace headquartered in Singapore. To celebrate the sale of Rae’s first NFT drops with her fans, fans can register at hereisrae.com/nft to be notified of the sale and gain access to purchase the NFTs. Registration is open from now till Monday, 19 July 2021, 12.00 pm (GMT +8, Singapore Time).

The three animated 1/1 NFT artwork in the “TAKE A BYTE” series invite Rae’s fans to take a closer look at her and be part of her virtual universe. Titled “Take me (apart)”, “You lookin’ at me?” and “Welcome to my metaverse”, each artwork references the curiosity and attention Rae has received as a virtual influencer and her exciting adventures on social media. The artistry behind each unique NFT artwork is no mean feat. Each artwork took over 50 hours to conceptualise and create, carefully developed by Rae and her creative team. The creative team is made up of experts from the creative, 3D and photography industry alongside a project management team, combining over decades of experience. Each artwork is made possible through CGI technology and AI including 3D modelling software such as Autodesk Maya, Blender, Pixologic Zbrush, Reallusion’s Character Creator 3, as well as generative adversarial network (GAN)-based technologies.

Bidding for each NFT artwork in the “TAKE A BYTE” series will start at US$350 (about 0.155 ETH). Ardent fans can also directly purchase the NFT at US$3,500 each (about 1.55 ETH2). The lucky owners of Rae’s debut NFT drops will get to “hear” from Rae – via an exclusive AI-generated personalised thank you audio message from her.

To help Rae’s fans participate in the sale of her “TAKE A BYTE” series, Rae will also be working with Liquid as an educational partner to guide fans who are new to NFTs, cryptocurrency and blockchain. Fans can learn more about these topics and how to navigate through this new technology and financial segment. They can learn how to set-up their first cryptocurrency wallet, purchase and trade in cryptocurrencies, as well as maximise their NFT purchase. 

Liquid is one of the world’s largest cryptocurrency-fiat exchange platforms that serves millions of customers worldwide and consistently ranked among the top 10 regulated cryptocurrency exchanges globally. Marisa McKnight, Head of Product from Liquid said: “We are excited to accelerate the digital economy by bringing together virtual influencers like Rae and her fans from the virtual world to the real world in bridging cryptocurrency and fiat. NFTs offer unique ownership online and are creating new value for our digital future.”

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