Vestiaire Collective, the world’s most tasteful and trusted fashion resale community launches a brand new identity to inspire a step-change in the fashion industry – recalibrating for a more conscious future.
The campaign will be fronted by “The Collective”: five style icon puppets created from pre-loved clothing, each one offering a compelling reason as to why pre-loved is better. It is presented by the inimitable French fashion filmmaker, Loïc Prigent.
- Miss Classique is chic, polished and in love with authentic, timeless pieces.
- Lady Green: more B Corp than bodycon, she knows fashion’s future is circular.
- Hunter has patience, knows vintage inside out, and that the hunt is as thrilling as the find.
- Rich knows his wardrobe has business potential. They say you can’t put a price on style but he also knows you can.
- Drops is always the first in line for the next collab, with nothing de trop for this logo queen.
By creating these stylish stars, Vestiaire Collective showcases the diversity of its community. Sharing the possibility to love fashion and the planet with a better way to shop. With this campaign, Vestiaire Collective doubles down on its ambition to transform the fashion industry for a more sustainable future.
Not only does Vestiaire Collective’s new philosophy, “Long Live Fashion”, call upon its collective to gather together for the cause of fashion, but it also does so in a way that puts an end to the industry taking itself (overly?) seriously.
About Vestiaire Collective
Vestiaire Collective is the leading global app for desirable pre-loved fashion. It is dedicated to transforming the fashion industry for a more sustainable future by promoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry. Inspired by the “Long Live Fashion” philosophy, it provides its community – those who live for fashion and take care of it for life – with inspiration, tools and features to lead the change as they sell and buy unique pre-loved pieces from each other’s wardrobes. The platform is unique thanks to its highly engaged community and its rare, desirable inventory of 3 million items. Launched in Paris in 2009, Vestiaire Collective is a Certified B Corporation® with offices in Paris, New York, Los Angeles, Hong Kong, Seoul, Singapore and a tech hub in Berlin. Find out more by downloading the app, visiting www.vestiairecollective.com and following @vestiaireco on Instagram.