The Macallan presents The M Collection Experience – a pop-up to step into the world of The Macallan, while highlighting a range of limited-release single malt whiskies celebrating the brand’s acclaimed Six Pillars. Designed as an immersive experience to expound on the foundation stones that account for The Macallan’s distinctive and exceptional whiskies, The Macallan M Collection Experience reflects the emotions that drive the brand, and presents the first three expressions: namely, M and M Black and the brand-new M Copper, which pays tribute to the unique copper stills utilised by The Macallan since its founding in 1824.
The Macallan M Collection Experience will be at ION Orchard from 17 to 26 August, inviting visitors on a journey into the heart of The Macallan. Marrying art, design, and technology elements, The Macallan M Collection Experience explores the intricate precision and technical expertise involved in the process of manufacturing the collection – a demonstration of The Macallan’s dedication to using the finest ingredients, and unwavering trust in its innovation and craft.
Inspired by the unique copper stills used by The Macallan, the exterior of The M Collection Experience draws parallels to a key element in crafting The Macallan’s precious spirit to this day. Defined as one of the brand’s Six Pillars – Curiously Small Spirit Stills, it is one of the defining features of the distillation process, which is pivotal in whisky-making when The Macallan focuses on exceptional quality, creating a rich and robust character in the new make spirit. Dividing the space into different experiential zones, visitors will get to explore and learn more about The Macallan, and even taste the exceptional spirit of The Macallan.
The Taste of The Macallan
To complete the discovery journey of The Macallan, visitors have the option to indulge in the exceptional spirit of The Macallan and even the M Decanter, with the opportunity to savour the different expressions at special prices available at The Macallan M Collection Experience. The following expressions from The Macallan will be available at The M Collection Experience:-
The Macallan Double Cask 12 Years Old
The Macallan Double Cask 15 Years Old
The Macallan Double Cask 18 Years Old The Macallan Sherry Oak 12 Years Old
The Macallan M Decanter
The Touch of The Macallan
In a complementary, cohesive union of art, design and technology, visitors will be offered an interactive opportunity, at the specially-designed digital table-top at the end of the journey, to discover the tasting notes and influences behind each of the taste profiles, as well as the stories behind each expression.
The Macallan M Collection will be available at The Macallan Boutique at Raffles Hotel Singapore.
For further information visit: www.themacallan.com
The Macallan M Collection Experience will be opened from 17 to 26 August 2022 at ION Orchard, Atrium Level 1. The pop-up will be opened from 11.00am to 9.00pm daily, with complimentary public admissions. Additional details regarding the M Collection 2022 are available at www.themacallan.com/en-sg/single-malts/limited-releases/m-collection