
Cetaphil® announced the launch of a new-to-market Optimal Hydration collection dedicated to sensitive skin consumers who desire intense hydration for their skin. Comprising three products – a facial serum, an eye serum and a daily cream – these products can be applied during the final steps of your skincare routine.
The Cetaphil® Optimal Hydration products are absorbed instantly into the skin and pack a punch by boosting the skin water content by 50% and delivering lasting 48-hour hydration to your skin. The result? An improvement in the overall quality of skin that feels refreshed and looks radiant.
The Hydrosensitiv™ Complex is formulated with several key skin-hydrating ingredients such as Hyaluronic Acid, Niacinamide (Vitamin B3), Panthenol (Vitamin B5) and Vitamin E. Blue Daisy is a natural skin soothing botanical ideal for calming sensitive skin.



OPTIMAL HYDRATION 48H HYDRATION SERUM
$34.90 | 30 ml
A lightweight serum that is instantly absorbed to revitalise sensitive skin, the Hydrating Serum contains hyaluronic acid, sunflower seed oil, shea oil, pro-vitamin B5 and vitamin E to deeply hydrate skin for 48 hours and improve the overall quality of the skin.
OPTIMAL HYDRATION REFRESHING EYE SERUM
$25.90 | 15 ml
For targeted hydration, the Refreshing Eye Serum absorbs quickly to deliver a gentle cooling effect. It contains hyaluronic acid, peptides, jojoba and algae extracts, vitamin B5 and vitamin E to reduce the appearance of dark circles and puffy skin for a refreshed look.
OPTIMAL HYDRATION HEALTHY GLOW DAILY CREAM
$32.90 | 48g
A lightweight cream, the Healthy Glow Daily Cream features HydroSensitiv™ Complex, hyaluronic acid, niacinamide, vitamin B5 and antioxidant vitamin E to replenish hydration for 48 hours resulting in skin that looks radiant, soft and supple.
Retail partners: Watsons, Guardian Health & Beauty and Unity