THE NEW MAISON MARGIELA FRAGRANCES BOUTIQUE OPENS AT VIVOCITY

Maison Margiela Fragrances, in partnership with Aura Prestige Pte Ltd, its exclusive distributor in Singapore, has opened its second fragrance boutique in Singapore at Vivocity. The new boutique, spanning 36 square-foot, offers a full line-up of the house’s iconic REPLICA perfume collection as well as a selection of home scenting and bath and body products.

Enter a sophisticated, luxurious scent-uary that is set to evoke memories through a series of olfactory delight and visual storytelling. Bathed in a full off- white, sleek interior, the minimalist space is accented by pastel-coloured acrylic tubes above head that artistically mimic a pearlescent rainbow. Shoppers are also able to “immortalise” their favourite memory with a photo print-out that can be inserted into a specially designed fragrance cotton pouch at the personalisation area in the boutique. This special service is complimentary with every purchase of a 100ml REPLICA perfume bottle.

The home scenting wall offers REPLICA candles made with a blend of high-quality mineral waxes and up to 12 percent of perfume concentrate that allows shoppers to permeate their living or even work spaces with their favourite REPLICA scent.

Feel the care and comfort of REPLICA’s bath and body collection that has been formulated with high-quality ingredients and finished in Maison Margiela’s iconic stitch packaging. Available in shower gel, body lotion and hand cream in the signature Lazy Sunday Morning and Sailing Day scents, these products let you relive cherished memories throughout the day.

Visit the new Maison Margiela fragrance boutique at VivoCity, #01-09; opening hours are 11am to 9pm; phone: +65 6015 023

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