Paragon, Singapore’s premier shopping destination, is thrilled to announce a first-of-its-kind collaboration with Hong Kong Disneyland Resort. This partnership marks the launch of the world’s largest ‘Frozen’-themed attraction, ‘World of Frozen’, set to open on 20 November 2023 at Hong Kong Disneyland.

Starting 16 November, Paragon’s Christmas Campaign will be transformed into a ‘Frozen’ wonderland. A giant 6-meter inflatable Olaf, commissioned by Queen Anna herself, will be the centerpiece on Orchard Road, inviting Singaporeans to explore the ‘World of Frozen’. This installation is not just a visual treat but also serves as a unique photo opportunity, showcasing Arendelle’s stunning landscape.

To enhance the festive spirit, Paragon will host a ‘Frozen’ themed merchandise pop-up in collaboration with Metro. This pop-up includes a life-size LEGO Elsa and a variety of collectibles, celebrating the 10th anniversary of the beloved Disney movie. In addition, families can enjoy the Jolly Winter Kids Party, a fun-filled event supporting a good cause.

Adding to the excitement, Paragon is offering weekly giveaways of 10 packages, including a 2D1N stay at Hong Kong Disneyland Resort with park tickets, to lucky shoppers participating in their Christmas Campaign.

This collaboration aligns with Orchard Road Business Association’s 2023 theme, “The Whimsical World of Childlike Wonder”, promising to create a joyful and wonder-filled experience for both young and old visitors.

About ‘World of Frozen’ at Hong Kong Disneyland: Michael Moriarty, Managing Director of Hong Kong Disneyland Resort, shares the anticipation for the opening of ‘World of Frozen’. This immersive experience will transport guests to the magical world of Arendelle, offering an unprecedented opportunity to live the ‘Frozen’ story.

Promotions and Activities at Paragon:

  • Exclusive ‘Frozen’ merchandise at the Metro pop-up.
  • A chance to win luxury stays at Hong Kong Disneyland Resort.
  • Jolly Winter Kids Party with exciting activities and charitable contributions.
  • Special AR filters for interactive experiences.

For more information on the ‘World of Frozen’ and Paragon’s Christmas Campaign, please visit Paragon’s official website.

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