20 Nov 2012, Singapore – PUMA takes PUMA Social out of the after-hours and into the everyday moments of joy. Enter the PUMA Social ‘Playmates’. Playmates are inspired to break out of the norm and transform the city into an urban playground.
Each Playmate brings a unique trait to the team. The Captain, the Kung Fu Dancer, The Foodsnapper and Dynamic Duo – It’s when they are together that the outing gets more fun. Without a doubt they’ve got the city all figured out with their favourite places to play.
This season, PUMA created the ultimate Urban Play Kit and a series of pop-up challenges around the island to inspire Social Playmates to get more fun out of the city and discover more reasons to play.
PUMA Social Play Machine
The Play Machine is a Facebook app that aims to inspire people to play in the city. It generates a variety of everyday play tips and phrases that’s worth sharing with friends. It also creates a Play Team for the user based on their recent Facebook activities.
PUMA Social Official Play Guide
Introducing the PUMA Social Official Play Guide, it’s a fun and interactive mobile city guide that lets Playmates discover the places to play, eat and to have fun in the city, day or night. Playmates’ city knowhow will be put to the test as some never been uncovered play spots are also thrown in this urban map.
PUMA Social Play Bus
A 40ft long PUMA Social Play Bus with its own open upper deck will be at various cool hotspots around the island looking for Playmates game enough for Puma Social Playmate challenges. These challenges will be across 3 categories of Playmates – The Foodsnapper, Dynamic Duo and Kung Fu Dancer, spanning across 4 levels from Novice to the ultimate Playmate level.
Spot the PUMA Social Play Bus the following location and dates:
30th Nov – 2nd Dec 2012
Open daily from Noon – 8pm,
*SCAPE Playspace, Level 1
Take on a challenge and stand a chance to win hampers, prizes and cash vouchers from Zouk, Sony and Puma worth more than $2500. Are you game enough for the challenges? Check out the videos below to find out more !