23 December 2012, Singapore – While most of us were busy with our last minute Christmas shopping, over 200 Audi enthusiasts from around the region were at Sepang International circuit in Malaysia on 18 to 20 December 2012 to participate the annual Audi Experience 2012 – Full Throttle Ahead.
Audi Driving Experience is basically an 8-hours long event for Audi enthusiasts to immerse themselves into all the things that makes Audi a great car. “The Audi driving experience represents an entire spectrum of activities designed for our customers to have intimate and exclusive experiences with our cars,” said Jeff Mannering, Managing Director of Audi Singapore.
As long as you are above 24 and have a valid driving license, you can be part of this exciting event where you can bring home an unforgettable experience into Audi performance engineering.
In order to get intimate with Audi, a team of Audi experts, product specialists and professional drivers were present to answer any question participants have about Audi on top of giving participants one-on-one coaching and exclusive insights into Audi engineering and innovation.
Activities such as technical briefings, track drives and “taxi rides” with professional drivers were planned and tailored to the participants’ ability level.
Jeff Mannering added “We even customize the events for each market, ranging from driving courses to ice driving, as well as the unique Audi tour experience where participants use the cars to take in the beautiful sights when driving through Europe.”
On the event day itself, participants were given the opportunity to pilot the Audi’s latest offerings including the acclaimed Audi S6, S7 Sportback and S8 on the very condition that inspired them. The S7 was launched early this year and the S8 is Audi’s top-of-the-line luxury model.
An opportunity like this is like a dream come true for an Audi enthusiast. Even the Metropolitant Team is green with envy when looking through the event photos. The effort by Audi to engage their fans is laudable. If you are an Audi enthusiast, be sure to keep a look out for the event next year!