H&M Singapore’s Preview Party, Featuring H&M For Brick Lane Bikes


7 March 2013, Singapore – H&M Singapore launched a one-of-a-kind pop up preview at the flagship store at Orchard Building, featuring a men’s cycling collection, H&M for Brick Lane Bikes.

Decorated with bicycles,  bicycle stands were set-up so that invited bike enthusiasts could park their bicycles and London-inspired fixtures like a red telephone booth and brick wall gave a London street ambience to the store. Invitees could take a sneak peak at the new H&M for Brick Lane Bikes collection and make their purchases before it launches to the public the next day.

The new H&M for Brick Lane Bikes collection is all about looking fashionable on and off the bike, with its great city style and functional details like back pockets on shirts and reflective tape seams on the inside leg of the trousers.

Prices range from $17.90 for a cap to $159 for a riders jacket. The collection will be in store from 7 March at H&M Orchard building, Grange Road.

More pictures of the event here.

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