UT POP-UP! – Uniqlo

GillianZheng MichaelTan ShareenWong TimOh
5 May 2013, Singapore – It was an evening filled with fashion, music and fun when UNIQLO officially launched UT POP-UP! Singapore. Held at 72-13, the two-level rice warehouse and cultural relic was transformed into a fashion and musical stage for the night, where a mega display installation of over 1,000 UTs in 400 designs took centre stage.
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Local band 53A entertained guests with pop music, the excited audience browsed the various UT designs on display, while some gathered at the UT Camera Booth to take animated photos, which were then projected live. At level 2, a wide selection of UTs were available for sale from $16.90, while special t-shirt designs by local designers from Noise Singapore were displayed for purchase at $15 each. Guests also redeemed complimentary badges after they had posed for the UT Camera.

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It was indeed a memorable evening as virtually all guests found a UT that expresses their personality, out of the myriad of UTs showcased in a single location at UT POP-UP! Singapore. Coupled with delectable hors d’oeuvre, Perrier sparkling mineral water and premium champagne, guest relished the evening with style and gusto.

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