13 June 2013, Singapore – There are as many ways of being vibrant as there are women, and as many ways of showing it as there are CHANEL lipsticks.

In 2013, LE ROUGE CHANEL now offers three different collections:
– the COLLECTION AVANT-PREMIÈRE DE CHANEL opens a new chapter in the ROUGE COCO and ROUGE COCO SHINE saga to reveal bold, unpredictable and boundless femininity.
– the COLLECTION RÉVÉLATION DE CHANEL reveals the multiple facets of the LÈVRES SCINTILLANTES gloss and sparkling femininity.
– the COLLECTION ROUGE ALLURE MOIRÉ showcases an unforgettably bold femininity.

When you decide how to live your life, wear LE ROUGE CHANEL, and if you want to live it with allure and intensity, wear ROUGE ALLURE!

chanel2 Screen shot 2013-06-13 at PM 12.33.32


With an irresistibly feminine flick of the hand, ROUGE ALLURE opens with just one click to reveal one colour, one signature and daring attitude. It continues its take on intensity in a new collection that captures the opulence of fabrics with moiré reflections, exploring the effects of light.

The COLLECTION ROUGE ALLURE MOIRÉ is inspired by the beauty and refinement of overflowing fabrics and ribbons. To develop it, the CHANEL Makeup Studio composed a range of colours with luxurious, shimmering reflections.

The moiré effect is the result of different types of mother-of-pearl: tone-on-tone, translucent or with golden, silver, bronze or copper reflections. For each shade of ROUGE ALLURE, the small diameter of the mother-of-pearl, its different combinations and its concentrations were adjusted to boost luminosity while maintaining the soft second-skin texture.

The bold colour, revealed in a single stroke on the lips, glimmers in the changing light, revealing its fleeting shimmer in a chance movement or smile. The warm and delicate moiré colours heighten the charm and mystery of intangible makeup.


The ROUGE ALLURE comes in 6 lovely shades:

122 FAROUCHE :A sensual and luxurious chocolate gleaming with silver shimmer.

125 INDÉCISE :A natural rosy beige enhanced with a coppery effect.

126 ÉQUIVOQUE :A soft bluish pink dressed in tone-on-tone pearl.

129 SURPRENANTE :An intense pink with ultra-luminous fuchsia shimmer.

131 ÉTONNANTE :A satiny apricot with golden pearl, both delicate and elegant.

132 IMPULSIVE :A stirring reddish pink, enlivened with gold and silver.

135 ÉNIGMATIQUE: A deep brownish red, lit up with gold and silver pearl.



Ultra-shiny and highly concentrated with pigments, it combines the easy application of a gloss and the lasting hold of a lipstick. Two intense shades recall the radiance and luminosity of ROUGE ALLURE.

71 RÉFLEXION :A reddish pink glowing with freshness.

72 CONTROVERSY :An intense violet plum.



The smile and the intensity of colour are accentuated by a pencil line tracing the lip contours.

68 ROSE POUDRÉ :A slightly greyish pale pink gives precision to delicate shades.

69 ROSE ARDENT :A reddish pink with a bold character offers vibrancy to the most dazzling shades of the collection.



Always in movement, painted nails naturally play with the light. The partner of a bewitching smile, LE VERNIS comes in two satiny shades with shimmering reflections.

593 ROSE MOIRÉ :A greyish pink for a delicate version.

595 ROUGE MOIRÉ :A raspberry red for a seductive version.


Available at Chanel counters on 14 June 2013.

 Reviewed by – Michelle Tan

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