ONE Fighting Championship™ (ONE FC) will collaborate with TV9, the No. 1 station for young, fresh and Mass Malays market in Malaysia. This historic partnership marks the first time m
ixed martial arts will be broadcasted monthly on free-to-air television to 30 million people in Malaysia. The collaboration will also extend to ONE FC’s next show in Kuala Lumpur in March.
TV9 is one of the four free-to-air (FTA) television stations under Malaysia’s leading media conglomerate, Media Prima Berhad and currently a strong No. 2 most watched television in Malaysia after TV3. TV9’s target audience is the Young Fresh Mass Malays (YFM) between the ages of 15 to 29. Its prominent and distinct image had propelled TV9 to retain its second spot as the most watched television station in Malaysia. Its successful formula includes catering to the specific tastes of its target audiences, presenting them with a variety of reality, entertainment, drama and tele-movies as well as a mix of modern religious-themed programs.
ONE FC CEO Victor Cui stated, “On behalf of ONE Fighting Championship™, I would like to warmly welcome TV9 on board as a broadcast partner. This is an exciting time for mixed martial arts in Asia and Malaysia is rapidly becoming a hotbed for the sport. TV9 is a fantastic partner and one of the biggest free-to-air broadcasters in Malaysia and ONE FC is excited at the opportunity to showcase our fighters to millions of homes throughout the country.”