PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the new revolutionary evoPOWER football boot at a live event in Barcelona. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, a custom-built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. Inspired by the freedom of movement of a bare foot, the evoPOWER’s performance enhancing technology was showcased by Fàbregas, Reus and Balotelli over four interactive challenges.
The live and interactive launch event was also co-hosted by football legend and PUMA player Thierry Henry, who guided the players through the different challenges and offered valuable insight into the design inspiration and product benefits of the evoPOWER.
The evoPOWER is a new performance boot designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball. Inspired by the power generated from the freedom of barefoot kicking, evoPOWER features the most advanced PUMA footwear technologies to date in its football category and will be worn on pitch by Cesc Fàbregas, Marco Reus, Mario Balotelli, Yaya Touré, Nemanja Vidic, Dante and many others.
Cesc Fàbregas said, “I really enjoyed the experience; it was a great product launch. To unveil the new PUMA evoPOWER boot though a live demonstration and showcase the technology and benefits that the boot brings to a player was an excellent idea. The challenges were very competitive, seeing our power and accuracy score from each shot really was an incentive to try and beat those other guys.”
Marco Reus added, “I first saw an early version of evoPOWER boot some months ago and have been really impressed with the thinking behind its design. It was a fitting stage to launch the boot, there was an electric atmosphere and everyone in the room was clearly impressed by the evoPOWER wall and the technology of the boot. The challenges were designed to really put us all to the test and having some of the competition winners join us for the final breaking down the wall challenge was a nice touch. I always like to meet football fans and an experience like this event was a great thing to be a part of.”
The evoPOWER boot and the full range of evoPOWER accessories and apparel launch in-store on 6 February 2014.