To celebrate the joyous occasion of SKECHERS’ new flagship store at Takashimaya S.C., Ngee Ann City, the newly-appointed SKECHERS Brand Ambassador, Sistar, graces the official opening on Wednesday, 1 July 2015, alongside a special performance of their favourite hits and a Meet & Greet session for fans at the After-Party at ION Square, ION Orchard.
The highly-popular Korean quartet, comprising of Bora, Dasom, Hyolyn, and Soyou, is signed to appear in SKECHERS’ regional marketing and social media campaigns in nine countries, namely South Korea, Singapore, China, Hong Kong, Macau, Malaysia, Thailand, Vietnam and Cambodia.
Sistar was appointed as the group fully embodies the qualities of a SKECHERS’ Brand Ambassador –Trendy, Active and Sporty, to reflect the brand and the products range; and bolstered by Sistar’s powerful influence in the region with millions of fans.
Fans were treated to a galore of dance performances, fashion parade, and the dazzling high energy performance by SISTARS as they threw the crowd into a state of euphoria.
Vist the new Skechers’ flagship store at Takashimaya, S.C., Ngee Ann City, #B2-04 this July where customers only need to spend S$150 nett in a single receipt to receive the SKECHERS Membership (usual membership is to spend S$250 over three months).
For more information, please visit www.SKECHERS.com.sg and follow us on Facebook (Facebook.com/SKECHERS) and Instagram (@SKECHERSsg).
Editorial by Darren “Coco” Ng