Happy Plugs Introduces New Colors – UNIK Edition


Swedish fashion and lifestyle brand Happy Plugs launches a new colour for its popular Unik Edition. The new colour launch consists of a new contemporary fashion look: Carrera Marble with details in Rose Gold. Atlas Sound & Vision Pte Ltd, the official distributor of Happy Plugs in Singapore, is proud to be launching this new colour for the Unik Edition this month.

Speaking on this recent launch, Mr Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision Pte Ltd, adds, “We are thrilled to launch this Happy Plugs headphones with a new colour and new look in Singapore. It simply brings a whole new personality to users for their stylish everyday life – accessories and sound combined.”

Happy Plugs was born in 2011 and has reached global success by transforming headphones and mobile accessories into multi-coloured style statements through bridging hi-tech with fashion. The concept “What Colour Are You Today?” is simple – it’s about taking traditional mobile accessories and turning them into bright fashion. For this new style launch Happy Plugs used the Earbud and In-Ear headphones as the starting point.


“The collection highlights the biggest trends in fashion at the moment – Carrera Marble. I’m very pleased with the results, an aesthetic eye-catching new addition to the fashion collection,” says Andreas Vural, President and founder of Happy Plugs.

Happy Plugs product portfolio today consists of headphones, Ultra-Thin Cases for iPhones, Book Cases for iPad and charge/sync cables. The wallet-friendly price makes it possible to create a wardrobe of mobile accessories, making it easy to mix and match according to style and personality. The brand has received several prestigious nominations and awards since its beginning, including The Golden Button – Sweden’s most esteemed fashion award, as well as Best Retailer Packaging for Happy Plugs the Earbuds and Charge/Sync Cables.


The Happy Plugs In-Ear and Earbud headphones, and mobile case are retailing at $49, $39 and $39, respectively. These products will be sold through Atlas e-store and selected resellers island-wide.

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