Moving with the times, in addition to a wide range of books, this new bookstore boasts dedicated sections that cater to the lifestyle needs of consumers, especially children and families
Homegrown book retailer, Times, unveils its biggest new concept bookstore in Singapore at Waterway Point, the newest mall located in the heartlands of Punggol. Spanning a floor area of about 7,335 sq ft with dedicated sections for children, lifestyle products and a workshop area, the new Times Waterway Point seeks to fulfill the promise of being more than a bookstore to cater to the varied lifestyle needs of consumers, especially children and families.
Established in 1978, Times is a leading retailer of English language books and complementary products in the region with a chain of bookstores throughout Singapore and Malaysia. Times Waterway Point is the seventh bookstore in Singapore for the group. Adopting a cheerful orange palette, complemented by warm brown hues of wood structures and trims, this new bookstore exudes a welcoming and cosy vibe that makes browsing and shopping for books and lifestyle merchandise a delight.
One key highlight of the new Times Waterway Point bookstore is the children’s section, Times Junior, which spans an unprecedented floor space of over 1,600 sq ft. With this boost in size, Times Junior features not only educational books, activity books and educational toys for the young, but also offers a conducive and fun area within, for children to read or interact with other children.
Another prominent facet of the new bookstore is the 600 sq ft island-style Lifestyle Section that can be converted into a dedicated space for workshops, activities or educational classes. Some of the upcoming activities planned include children story-telling, financial workshops, cooking demonstrations and arts & craft sessions.
The rest of the bookstore space offers an extensive range of books catering to readers of all ages and interests, including lifestyle, fiction and non-fiction books and a selection of Chinese and school assessment books and materials for children. In addition, there are also comprehensive stationery and lifestyle offerings, such as premium choices of writing accessories and instruments, gift items and lifestyle accessories.
With the new direction of targeting children and families and the launch of this new concept bookstore at Waterway Point, Times is proud to partner one of Singapore’s well-known homegrown celebrity mum, Diana Ser, as its Brand Advocate.
Looking ahead, Times will continue to expand its repertoire of Chinese books and products beyond the current English-centric domain, providing children with greater exposure to the Chinese language.