Havaianas To Reinvent The Original Shape Of Its Flip-Flops With Mastermind Japan

Going back to its origin and launching its first style created for the streets: The Tradi Zori. Lovers of the brand who are used to the traditional rubber flip-flops in a rounded shape, will be surprised with the new proposal.

In 1962, inspired by the Japanese Zori sandals whose soles are made of rice straw, Havaianas invented the world’s best-selling flip-flops, known as The Tradicional. In order to adapt to Brazil’s hot climate, it was necessary to make changes to the sole material by replacing it with rubber, a resistant material made to last.

Now, almost 60 years later, Havaianas releases a new shape: Tradi Zori. Inspired by The Tradicional flip-flops and the Japanese Zori sandals, the Tradi Zori is developed for the urban style with a square base made of rubber, a fabric strap and a brand-new design.

To celebrate this new moment, the brand invited the Japanese fashion icon, mastermind JAPAN, for an unprecedented collaboration. This collaboration will match the urban style soul of mastermind JAPAN and its skull pattern with the shapes of Havaianas flip-flops, bringing two different models: Top with the traditional Havaianas’ sole, and Tradi Zori that promises to break paradigms, connecting past and future.

We’ve always liked Havaianas as it’s the most iconic and famous flip-flops brand in the world. This new shape is a winner and really connects with our brand. The essence of mastermind JAPAN is in the power of collaboration, the partnership between both brands. Here we have the perfect combination: A Japanese brand endorsing Havaianas’ new Zori-inspired shape.

mastermind JAPAN

With this, the brand enters the street style universe and makes its range of products even more varied, conquering consumers with different preferences. The range will be available in Singapore on June 10, exclusively at Club 21 Mens (+65 8121 5208).

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