Singapore’s pioneer clubbing institution, Zouk Group, has diversified its business model and adapted to the ever-changing post-pandemic landscape to introduce fresh and unparalleled concepts to attract loyal audiences back. These new initiatives will see the Zouk Group transform the premium ultra-lounge space into a unique pop-up dining concept, Capital Kitchen, and launch innovative online and offline product offerings to enable this tight-knit community to stay connected.
Capital Kitchen exudes a vibrant yet intimate vibe, dishing out a unique experience for guests to dine in a space fondly remembered for lively tunes and ebullient nights. Housed within the second level of the Zouk complex, the luxurious and elegant lounge has been transformed into a dining space for 100 pax, serving up an array of Asian and Western dishes and platters from the kitchen of RedTail, alongside a selection of sake, wines, spirits, bottled cocktails by Zouk.
Amongst the many things that this global pandemic has upended, it has changed the way consumers socialise and interact with one another. With clubs closed for the foreseeable future, it was crucial for us to pivot our business model to allow us to evolve in the current climate, and continue to innovate and develop new product and revenue streams that will continue to thrive, even beyond the pandemic,Andrew Li, CEO of Zouk Group
Capital Kitchen offers a selection of Asian and Western dishes and sharing platters. Key highlights include the Signature Battered Fish & Chips – crispy battered haddock with a side of mashed peas and fries, the signature Royal Broth Congee – a favourite among Zouk and RedTail regulars for its comforting and savoury broth, a classic serve of Australian Ribeye Strips, with more seasonal items and collaboration dishes to come.
Sharing platters take centre stage, with a curation of in-house favourites transformed to suit small groupdining. The Feasting Platter, which serves four to five diners, features Ebi Chili Flatbread, Mala Chicken Skin, Chicken Wings, Truffle Fries, Squid Pong and Australian Ribeye Strips. For those seeking lighter bites, the Ebi Chili Flatbread, Mala Chicken Skin, Chicken Wings and Truffle Fries are also available as individual orders.
As part of the Capital Kitchen experience, the concept will regularly showcase limited-edition dishes on the menu from local Singapore collaborators. To debut its first menu, Capital Kitchen has partnered with home-bakery, Paparch, which has gained widespread popularity in the last few months for its Burnt Cheesecake. A twist on the classic cheesecake, the Burnt Cheesecake boasts a burnt caramelised exterior and molten centre. The famed cheesecake will be available as an exclusive dish, in limited daily quantities alongside other dessert items including Churros and Chocolate & Caramel Tarts.
As an added bonus, Five Guys burgers will be available at Capital Kitchen as a delivery service option. This will enable customers to request for their burger order to be delivered for dine-in at the Capital Kitchen.
To complement the offerings, the menu also offers a selection of sake, wines, spirits and bottled cocktails by Zouk. Recently launched as part of Zouk’s e-commerce product line, the bottled cocktails that feature local-inspired flavours such as Milo Gao, Asam Guava and Teh Peng are now also available at Capital Kitchen.
INNOVATING AND ADAPTING TO NEW NORMALS
By fast-tracking its digital transformation and technological capabilities during this period, Zouk Group has introduced new initiatives and welcomed new partnerships as part of its new direction. Drawing on the success of their recent live-stream and virtual events, Zouk Group has added a new menu of Zoom party and event management packages for corporate partners and private clients to its stable of services.
The tiered virtual event offerings include services such as audio-visual and technical set-up and support, live-streaming to multiple platforms like Zoom, Facebook, YouTube and Twitch, music programming and emcee services by Zouk DJs. Additional on-screen entertainment in the form of dancers, performers, or guest acts, merchandise, food and beverage packages, design support is also available.
Finally, in a partnership with Lazada Singapore, from this month Zouk Group will be supporting Lazada’s daily live-streams with e-commerce vendors through Zouk venues, and operational and technical assistance to conduct these live-streams. Zouk’s DJs will also feature as part of Lazada’s weekly live-stream programming, every Saturday night at 9pm, starting from 4 July.
Capital Kitchen: 3C River Valley Road, The Cannery #02-05 S179022
Opening Hours: Wednesdays to Saturdays, 5pm to 11pm
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